Bubble Shooter Pro

01 / Context

The opportunity

The Taskforce experimented with new and beta Facebook Instant Games capabilities across a portfolio of live games. Successful experiments revealed opportunities to pursue more intensively in Bubble Shooter Pro. The next step was to turn those learnings into a focused product roadmap and growth strategy for the game.

02 / Responsibility

My role in the work

As Senior Game Producer for Bubble Shooter Pro from April to December 2021, I owned the roadmap and day-to-day production while contributing extensively to game design, feature logic and core player flows. I worked with the game team to connect growth opportunities with the player experience and continued iteration. This responsibility ran alongside my Taskforce and Studio Business Services roles at SOFTGAMES.

03 / Decisions

What I focused on

• 01

  Translated successful Taskforce experiments into a focused product and growth roadmap for Bubble Shooter Pro.

• 02

  Contributed extensively to game design and the logic behind core player flows, bringing product direction into the implementation decisions.

• 03

  Managed day-to-day production and continued iterations across engagement, growth and monetization.

04 / Outcomes

What changed

• The user base increased 8× within three months during the April–December 2021 role.
• Daily game sessions increased 11× over the same three-month timeframe. User base and daily sessions describe different measures.

05 / Leadership

The scope of the work

This chapter shows how my responsibilities connected portfolio experimentation with a single game’s product direction. The work involved deciding which validated opportunities to pursue, translating them into a roadmap and player experience, and working with a team through delivery and iteration. Its scope was product and production responsibility for Bubble Shooter Pro, alongside separate shared-platform and Taskforce responsibilities.