FRVR · Product ownership · Franchise responsibility
Krunker Strike FRVR
A Discord launch. A broader franchise remit.
Owned product development and global launch on Discord, then took product responsibility across the three-title Krunker franchise.
01 / Context
The opportunity
Launching a real-time multiplayer game on Discord required coordination between the game team, platform stakeholders and supporting teams. The product needed capabilities suited to real-time multiplayer, clear product metrics and a coordinated launch. After release, post-launch challenges required a rapid response. My subsequent franchise role expanded the decisions to products at different stages of maturity.
02 / Responsibility
My role in the work
I owned Krunker Strike FRVR as Senior Product Manager from September 2023 to January 2024, combining product management, production and game design across development, global launch and post-launch operations. I worked closely with Discord and the Data team. From February to June 2024, I was Lead Product Manager for the Krunker franchise, covering Krunker.io, Krunker Strike FRVR and a new Discord-exclusive title in development.
03 / Decisions
What I focused on
Led the global launch strategy on Discord, coordinating internal teams and external stakeholders through development, release and live operation.
Worked with Discord to shape and validate platform capabilities required for real-time multiplayer gaming, and with the Data team to refine KPIs.
Led a rapid-response task force with internal and external support teams to address critical post-launch challenges and stabilize the product.
In the franchise role, defined forecasts, targets and priorities, balanced live operation with development and new initiatives, and scaled capacity for parallel projects.
Oversaw contractual milestones and reported directly to the CEO on franchise strategy, investment priorities and execution.
04 / Outcomes
What changed
- Delivered Krunker Strike FRVR’s global launch and post-launch product operations on Discord.
- Helped stabilize the product and maintain delivery momentum through a rapid-response task force.
- Took product responsibility across three franchise titles, including a further Discord-exclusive project in development during the recorded role.
05 / Leadership
The scope of the work
The change in responsibility was from end-to-end ownership of one game to decisions across a franchise. Launch coordination and post-launch response gave way to forecasts, resource trade-offs and investment priorities across live products and development.
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